Today, 80% of Bingo players are predominantly women aged 30-50. Naturally, men account for the other 20%, also within the same age range. Since women are your primary target market, we must move away from how we promote casinos and think differently about how to drive bingo traffic.

Many women playing bingo online are stay-at-home moms and/or regularly attend local bingo halls in their area. For them, bingo is a social entertainment experience where they can converse with friends while having a chance to win the big jackpot. The same can be said for online bingo players. Chat rooms are a major part of online bingo and it is a great place for players to meet new friends and have a good time